Inspiriert von einer Werbung, habe ich diesen Text von Alan Watts, einem britischen Philosophen, gefunden. Volvo hat mit seinen gesprochenen Worten, über das Leben im Hier und Jetzt, eine bewegende und emotionale Werbung geschaffen. Well done Volvo.
Die bewegenden Zeilen von Alan Watts zum Thema Leben im Hier und Jetzt:
My goodness, don’t you remember, when you went first to school,
you went to kindergarten and in kindergarten, the idea was to
push along so to get into first grade, and then push along so that you could get into second grade, third grade and so on, going up and up.
And then you went to high school and this
was a great transition in life; and now the pressure is being put on you must get ahead, you must go up the grades and finally be good enough to get to college.
And then when you get to college, you’re still going step by step, step by step, up to the great moment in which you’re ready to go out into the world.
And then when you get out into this famous world… comes…
the struggle for success in profession or business.
And again there seems to be a ladder before you, something for which you are reaching all the time.
Suddenly, when are about forty or forty-five years old in the middle life, you wake up one day and say:
“Ah, I’ve arrived.
And by now I feel pretty much the same as I’ve always felt.
And i’m not that sure that i don’t feel a little bit cheated.”
Because you see you were fooled, you were always living
for somewhere where you aren’t.
And while as I said it is of tremendous use for us, to be able to look ahead in this way and to plan.
There is no use planning for a future which when you get to it and it becomes a present, you won’t be there.
You’ll be living in some other future which hasn’t yet arrived.
And so in this way, one is never able actually to inherit and enjoy the fruits of ones actions.
You can’t live at all.
Unless you can live fully, now.